The Fifth Social Media Breakfast held at Sagar Ratna Janakpuri on 28th May 2010. Breakfast started with the trending topic – Social Media Marketing vs Traditional marketing. We came across some important facts and figures that brought up an interesting discussion whether social media marketing on its way to replace traditional marketing?
A live example of Dell was brought up during the discussion where the customers tried to spoil the brand in Social Media. We discussed how Brand Equity is much larger in Traditional Marketing than in Social Media Marketing. Everyone agreed that Social Media are exciting new ways for knowing your customers in a better way and if you are a new player in the market how beneficial it can be to promote the business through Social Media.
In the end everyone concluded that 1) As Social Media practitioners we need to truly understand what is going on in our industry. Otherwise, we are doing a disservice to our customers and future as marketers. 2)Social Media is not going to replace Traditional Marketing but Traditional Marketing and Social Media needs to be integrated. 3) Marketers can be as accountable with Social Media Marketing as Traditional Marketing.
The blog is written by Anurag Arora, SMB member from Compare Infobase Limited.