When we talk about social media, names such as twitter, facebook, bookmarking websites such as digg, delcious flood our thoughts.If we talk about the traditional marketing methods such as TV/Radio/Print media, we would observe that they can be called a forced kind of advertising. The people who experience traditional marketing media are actually interrupted while they are watching their favorite tv show, news or listening to their favorite radio show. Thus it can be said that these traditional ads are actually forced upon the users. Now if we compare this with social media marketing, it would involve the creation of a blog by the company which would be highlighting the product features, benefits and essential information which will attract users who are actually interested in knowing about the product. Thus the users shall be visiting the blog by their own choice and would not be forced by unwanted advertisements. The users in social media marketing are empowered to post feedback in the form or comments or email in case they are not convinced about the product or would want more information. Social media marketing efforts are more inclined towards user engagement while traditional marketing is aimed at forceful promotion and awareness. There is much more to discuss which shall happen at Social Media Breakfast.
The blog is written by Anushka Suri, SMB Member from Compare Infobase Limited.