Archive for May, 2010

Compare Infobase Hosts Fifth Social Media Breakfast

Here we go again with our 5th Social Media Breakfast at Sagar Ratna Janakpuri.
Breakfast started with an interesting topic decided by our team “Social Media Marketing Vs Traditional Marketing.” Every Friday starts with the healthy breakfast and a healthy discussion!

Anurag started the discussion and he put some light on what is Marketing and its important aspects and then Anushka came up with the point of difference that Traditional marketing is more like interrupting Marketing while Social Media Marketing is not and she also came up with her facts to reach 50 million users Radio took 38 years, TV – 13 years , Internet – 4 years, iPod – 3 years but Face book – 9 months – 100 million users!!! This is like a real example of an impact of Social Media on people!

Puneet came with the live example of Dell where he put up a point of spoiling a brand name by customers in Social Media sometimes.Puneet also added the points of direct user intervention and consumer feedback via Social Media.

Simar explained how Brand Equity is much large in Traditional Marketing than Social Media Marketing. He pointed some facts for Social Media usage in traditional business approach.

Neha came with her point where she explained that cost involved in Social Media is much less than the cost involved in Traditional Marketing and also Social Media is
“Two Way Model” where customers also give their feedback and thereby do its promotion more like Participative and interactive whereas Traditional Marketing is “One way model”.

Harleen came with a point that nowadays Social Media is much quicker in terms of reach as compared to Print Media. They come to know about the misshapenness or some recent breaking News through twitter tweets or the blogs posts which are the tools of Social Media rather than the Newspapers.

Kaushik talked about the 4P’s of Marketing in Traditional Marketing but in Social Media Marketing there is one more P which is ‘Participating’ and explained the same.

Neerja gave a vice-versa thought in Social Media Marketing vs Traditional Marketing. That was a really interesting.

Ashutosh with an example explained how brand equity is more measurable in Social Media than Traditional Marketing

Hitesh focused over the real approach of Social Media and explained how it should not be mixed with traditional approach; he also explained the basics of Social Media.

Komal discussed the points regarding the usage of Traditional Marketing and explained the horizon of Social Media inside traditional marketing.

Daman Anand explained the usage of Blogs and feedback via social media. He also added some interesting queries regarding Twitter.

Prakash, pointed some facts regarding blogging and social media via orkut.

In the end Anurag asked some very relevant Questions like:

Q) Is SMM on its way to replacing traditional marketing?

Maximum votes to ‘No’

Q2: Can marketers be as accountable with SMM as traditional marketing?

Maximum Votes to ‘Yes’ (infact they said SMM is more accountable)

Compare Infobase thanks to all participants for making the fifth breakfast successful.

Here are some snaps (powered by )

(This content is the work of SMB Group (Compare Infobase Limited) Written by Neha Kulwal, Edited by Hitesh Mathpal )


Compare Infobase Hosts Fourth Social Media Breakfast

On 21st of May (Friday) Compare Infobase hosted the fourth Social Media Breakfast at well known south Indian restaurant Sagar Ratna at Janakpuri, New Delhi. This is the part of our Social Media Breakfast events. This time the topic was-

“Social Media Optimization for your Business”

It was a nice discussion over Social Media Optimization for small and large scale business domains. The members enjoyed the new learning of social media with yummy south Indian food.

Here is a brief of Fourth Social Media Breakfast –

Simarprit Singh, the CEO of Compare Infobase shared his views over Social Media Optimization and related the topic with SEO. He later explained how content is king ultimately and automated translation is the next key for search engines.

Kaushik Pal , Vice President (Marketing),Compare Infobase brought some interesting queries and examples that were very relevant with the topic.

Hitesh Mathpal, Co Founder of shared his experiences of RSS feeds and wordpress content and related the outcomes with Social Media.

Puneet Bajaj , Marketing Mgr for brought the points of semantic and syntactical searching. He also shared some real world example of social media (Like DELL on twitter).

Komal Arora , Project Manager at Compare Infobase told about real time feeding and usage of twitter for existing websites.

Neha Kulwal and Harleen Kaur (Marketing Division ) brought some ground level thoughts regarding Social Media Optimization. Neha explained how she is using Social Media in her projects and Harleen focused on twitter and RSS feeds.

Prakash and Daman Anand (Founder of pointed on Social Media Optimization for small scale websites.

Neerja Bhaskar (Senior Project Manager) and Anushka (Mapsofindia) shared their concerns over Social Media Optimization.

Manoj Kumar Sharma gave his inputs over the topic.

At last, Mr Ashutosh Pandey (marketing manger presented the summary of the discussion. He added his views over topic and presented a conclusion of meetup.

The duration of the meetup was 1 hour.

Here are some pics of the breakfast

Social Media Breakfast Delhi

Social Media Breakfast Delhi

Social Media Breakfast JanakPuri

Social Media Breakfast JanakPuri