SMBts.. “Context is the king in Social Media” -Kolkata Chapter

Context is king but how can it be used on Twitter – this was on the minds of the Tweeple at Kolkata who sat down for the third edition of the Social Media Breakfast Twitsnaps at CCD Lounge in Sector V. The discussion kicked off with several technical topics such as Semantic Web, Web 3.0, meta content and SGO.

Shilpa started the exchange of views saying that context is basically driven by the social media, drawing parallels with the way content influences Search Engine Optimization procedures.

The foundation of the discussion was the fact that content needed to be presented in a way so as to suit a particular context. She also asked an interesting question that what would happen if a certain context did not appeal to particular people in one’s network, how it would affect one’s followers.

One of the major contentions in the case was how could such a situation be avoided on social media. Shilpa stressed that it could lead to people going away from the particular user’s network. Ullas also supported her statement saying trust factor was not a prominent one in social media. He felt that Twitter was context driven, not content driven.

Subhojit felt that a context needed to generate interest among Twitter users. Somrita Sanyal offered a very interesting take on things saying content and context were related and did not exist in alienation from each other.

That was primarily the conclusion the participants arrived on – your content needed to be relevant and it had to have an authority of its own so that readers could be attracted. A very important question was put forward by Joyeeta and Sabah that could content be contextualized – Samudranil opined it was necessary in order to draw people and generate interest.

Shilpa asked how could one use context to market a product on social media? There were two situations provided by Samudranil – in case of a user who has a significant presence on Twitter, his or her followers would be interested in such tweets. In case of a new user, the context would have to be created. This was echoed by Sanjib who reiterated that product should itself take care of the context.

Social Graph Optimisation was a topic that came up as well. This tool is based on web presence and helps a user to generate attention from business houses. Apurv suggested that getting featured in this tool could help create a context whereby marketing would become easy, thus addressing the question Shilpa had asked earlier on

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