Archive for November, 2010

One Bad KISS and you are out of the relationship ……..

(With contributions from @damananand, @kaushikpal, @khushbu100, @manisingh, @puneet_bajaj, @saumyaagg and @simarp …. arranged alphabetically, not in terms of quantum of contribution !!!)

The 29th SMBTS session had the organizer and participants having detailed discussion on how to KISS. Various instances from personal experience, observations and study were shared that were agreed upon by most of the participants in the session. Few conclusions reached by the participants were as:

1. KISS was always the mantra since times immemorial.

2. KISS is always followed in designing, sculptures, architecture and communication (both at professional and personal levels).

3. Twitter is KISS inherent. And has been exceptionally effective too for that reason!!!

4. Different groups / communities would react differently to your KISS. One KISS may not serve all and have the same goodness effect on all the people / communities.

5. KISS should be infectious. That will make it effective.

6. KISS and Tell. Keep the tale interesting and engaging.

7. KISS needs to be consistent and strategy-driven. Too many KISS may spoil the effect though. Too less, may result in drop-outs.

8. Not being able to manage / proceed beyond the KISS can be dampner. Need to move beyond to make it effective.

9. STATUTORY WARNING – One bad KISS can throw you out of the relationship forever.

(PS – The opinions and views expressed in the above observations on KISS: Keep it Short and Shareable; have been made in the purview of effectiveness of Online Social Media communication / campaigns only. Any close resemblance to any offline action / initiative of similar nature is purely incidental and should not be considered as part of conclusions drawn. We strongly believe that the views expressed above does not jeopardize or hamper the operations in the Offline space on similar pursuits.)

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SMBTS-“Is Twitter losing ground is the question of the hour”-Kolkata Chapter

Is Twitter losing ground is the question of the hour

The 6th edition of the Kolkata chapter of SMBTS concerned itself with a very important issue: whether Twitter is losing its originality, whether it is morphing into a supposed social networking site; where people are talking about things that are singularly important in opposition to sharing views and knowledge on issues and topics that are important at a macro level.

As is normally the case with the Kolkata chapters there were plenty of views and opinions opposing and supporting the decision. The ones for the motion had thus to say:

• Twitter started off being a platform for sharing knowledge and/or views but now chatting, in its crudest form, has taken over
• Twitter was never certified as a social networking site to begin with
• Twitter is not really a platform for absolutely personal information like condition of pets or oneself and so on and so forth
• Twitter has indeed changed but the question is whether it is for the better? Or is it still in a state of evolution…..
• Twitter used to say before “what you are doing” and Tweeple talked about what was happening everywhere. Now it asks “what’s happening?” but Tweeple are talking about themselves.

However, the ones on the other side of the fence had their say as well:

• Twitter is not losing any ground, if seen especially from the point of view of interacting with fellow Tweeple
• Twitter is a social networking site, hence people are far more inclined to interact rather than concern themselves with matters of macrocosmic importance
• Twitter offers a daily dose – be it movies, humor, sports and politics
• Twitter is a dynamic platform, the pattern of timeline can and would change depending on the issues that are being talked
• Twitter cannot be controlled – it all depends on the mindset of Tweeple
• Tweeple cannot be directed
• Twitter is all about choice
• Tweeple have changed but that does not mean the platform can be said to have degraded
• Twitter still offers relevant information
• Twitter also offers one a platform to develop and market a product

One of the major indicators of the dual nature of the discussion was a confusion regarding the very nature of Twitter – a micro blogging site or a platform for social networking. For the first time ever in SMBTS though there was no resolution and a conclusion was yet to be arrived at. Would Twitter keep on shifting its focus, with the Tweeple’s changing preferences and views? Keep watching this space for more….

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