Archive for December, 2010

11th SMBTS: Being stupid on social media is not a very smart option-Kolkata Chapter

Does acting stupid on social media as a part of business strategy actually help? Do we really need to act stupid to get attention on social media? The 11th SMBTS in Kolkata forayed into more such questions.

With the need to stand out from the rest as the backdrop, the discussion drifted to a juncture witnessing views and counterviews on the role of deliberate act of stupidity on social media. The idea of being stupid at times helps in opening the vista for knowledge sharing was not advocated by others.

The concourse zeroed in on the fact that differences between being honest and stupid is glaring and a brand can be transparent before its consumer market in social media but that does not qualify as being stupid.

While talking about capturing the mind-space of people on social media the potentiality of posing as stupid is debated. Not many could come to terms with the notion that businesses can remain smart by acting stupid. They deliberate act of stupidity can either be received well by the target audience or prove detrimental for the brand. Consumer decides on whether to accept it or not. The element of risk surfaces the moment a business falls back on such strategies.

One of the attendees came up with a fact that stupidity is a state of mind. A company’s sales promotion strategy may seem stupid to one but it actually draws your attention. It was also discussed that a company can often be successful if it publicizes its errors as the prospective takers would love the company for the transparency shown. The comment was refuted by some stating how an act of stupidity can shy away loyal consumers and prove detrimental for the brand reputation.

Considering the gravity connected with every business venture, any attempt of portraying stupidity will deliver a wrong message to the prospective buyers. When it was asked if we should act stupid to be smart in social media to gain traction and humanize the brand, not many seemed to raise their hands in its favour.

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32nd Social Media Breakfast-Social Media Addictions for Mobile Devices- A Necessity or a Necessity Evil? -Delhi Chapter

On 32nd SMBTS hosted by Compare Infobase at Sagar Ratna the topic of discussion was
“Social Media Addictions for Mobile Devices- A Necessity or a Necessity Evil?”

In discussion most of the people agreed that it’s a necessity and it has helped in many ways as you have faster way of communication and thus help in connecting your customer 24*7.

The positive side of social media addiction on mobile device came with these points:

• One can cash Businesses in on social media addiction. As you can spend time with the clients who stay hooked on to social media be it via PCs or via mobile.
• Faster way of communication at 24*7
• The world is currently in the midst of the 5th major technology cycle. More users will connect to Internet over mobile devices than PCs.
• Cell phone ownership is nearly ubiquitous among teens and young adults and thus you can easily cache that addiction for business
• It’s a comfort, to communicate or to stay in touch.
• It is the newness in mobile applications on social media that actually calls for excess attention. The urge to know and the scope to explore something new makes the users stay glued onto it and then helping them in many ways.
• If there is a time difference between you and your customer, Social Media on mobile has helped them.

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