11th SMBTS: Being stupid on social media is not a very smart option-Kolkata Chapter

Does acting stupid on social media as a part of business strategy actually help? Do we really need to act stupid to get attention on social media? The 11th SMBTS in Kolkata forayed into more such questions.

With the need to stand out from the rest as the backdrop, the discussion drifted to a juncture witnessing views and counterviews on the role of deliberate act of stupidity on social media. The idea of being stupid at times helps in opening the vista for knowledge sharing was not advocated by others.

The concourse zeroed in on the fact that differences between being honest and stupid is glaring and a brand can be transparent before its consumer market in social media but that does not qualify as being stupid.

While talking about capturing the mind-space of people on social media the potentiality of posing as stupid is debated. Not many could come to terms with the notion that businesses can remain smart by acting stupid. They deliberate act of stupidity can either be received well by the target audience or prove detrimental for the brand. Consumer decides on whether to accept it or not. The element of risk surfaces the moment a business falls back on such strategies.

One of the attendees came up with a fact that stupidity is a state of mind. A company’s sales promotion strategy may seem stupid to one but it actually draws your attention. It was also discussed that a company can often be successful if it publicizes its errors as the prospective takers would love the company for the transparency shown. The comment was refuted by some stating how an act of stupidity can shy away loyal consumers and prove detrimental for the brand reputation.

Considering the gravity connected with every business venture, any attempt of portraying stupidity will deliver a wrong message to the prospective buyers. When it was asked if we should act stupid to be smart in social media to gain traction and humanize the brand, not many seemed to raise their hands in its favour.

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