15th SMBTS-Quantitative measures of Social Media campaigns are a reality-Kolkata

Quantitative measures of Social Media campaigns are a reality

Social Media campaigns can be substantially measured and the quantitative measures cannot be tagged as myth. This was a confident yes from most of us who brought forth many a case studies to that direction. The idea of giving oneself to the social media distribution channels has emanated from a genuine feeling that social media campaigns do yield results and quantifying these results is possible.

• Sharing of thoughts took the centre stage as views on different aspects came to the forefront:
• The actual concern is not the measurability of social media campaigns but the knowledge of the measures which are meaningful.
• Social media act as a catalyst to your marketing efforts to create demand and that is manifested in the form of searches.
• Consumers who are exposed to a brand in social media are more likely to search for that product than the ones not exposed to such a brand within social media.
• Having a large number of followers is not the end of the job. A business house needs to retain the amount of followers and engage with them to keep the loyalty quotient high.
• What will a social media company fall back on? It has to quantify the campaigns.
• Every business has to be focussed in social media domain and narrow down their approach to a section of people who are the power users.
• Gelato is now asking people on Twitter on the flavours they have in their mind.

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