Archive for January, 2011

16th SMBTS “SEM, SEO, SMO – all have defined ways of fetching ROI” Kolkata Chapter

Since optimization has become the order of the day and visibility is a major concern for the companies thriving on online domain, the need to pay individual attention to SEO, SEM and SMO is obvious.

Today’s discussion was directed towards the worthiness of each strategy in driving better ROI. The common opinion that surfaced is the need for a marketing mix. After delving on the fact that none of the mechanism can bring the traffic alone, it came to pass that the kind of brands being promoted and type of audience a company is looking for are key factors that determine the approach.

Some of the thoughts emerged out of the discussion:

• SMO directly targets audience and not an intermediary as SEO does.
• SMO is a study of users’ interest. It works towards activating their desire to buy.
• Making a company and creating a company is different. Build your company with SEO and SEM. Make it brand with the use of SMO.
• If you are a startup you need to spend more money on marketing (SEM). The established brands should look for SMO
• B2B companies don’t fall back much on SMO. It is the B2C companies who feel SMO is their cup of tea.
• Nature of SEO has changed a lot.
• SMO won’t work if you don’t have great content at place.
• The ads put up in Facebook have more chances of getting clicked than the sponsored ads in the websites.

Leave a comment

15th SMBTS-Quantitative measures of Social Media campaigns are a reality-Kolkata

Quantitative measures of Social Media campaigns are a reality

Social Media campaigns can be substantially measured and the quantitative measures cannot be tagged as myth. This was a confident yes from most of us who brought forth many a case studies to that direction. The idea of giving oneself to the social media distribution channels has emanated from a genuine feeling that social media campaigns do yield results and quantifying these results is possible.

• Sharing of thoughts took the centre stage as views on different aspects came to the forefront:
• The actual concern is not the measurability of social media campaigns but the knowledge of the measures which are meaningful.
• Social media act as a catalyst to your marketing efforts to create demand and that is manifested in the form of searches.
• Consumers who are exposed to a brand in social media are more likely to search for that product than the ones not exposed to such a brand within social media.
• Having a large number of followers is not the end of the job. A business house needs to retain the amount of followers and engage with them to keep the loyalty quotient high.
• What will a social media company fall back on? It has to quantify the campaigns.
• Every business has to be focussed in social media domain and narrow down their approach to a section of people who are the power users.
• Gelato is now asking people on Twitter on the flavours they have in their mind.

Leave a comment