Marshall McLuhan, in early 1960s, speculated on how the world would shrink into a small village with interdependence of media. He popularized this idea through his work “Understanding Media”. This speculation has now materialized. Mobile phones now enable us to connect with the person we need not only using voice calls but also through Internet. With the onset of smartphones media convergence succeeded to a higher level.
An average mobile phone will have facilities like Text messaging, e-mail, Internet access, gaming, Bluetooth and infrared, camera, MMS messaging, MP3 player, radio and GPS. Mobile phone, which made its first appearance as a handheld phone by Dr. Martin Cooper of Motorola, has now grown to the 4G (4th Generation) level. High-Speed 4G Mobile Networks provide transmission rates up to 20 Mbps along with Quality of Service (QoS) features. 4G networks provides improved video conferencing facility. It will also enable people to view television. A lot of 3G and 4G mobile applications are developed everyday.
Most applications are developed keeping the operating systems as their base. The popular operating systems include Symbian, Android, Blackberry, WebOS, Apple iOS, Windows Mobile Professional (touch screen), and Windows Mobile Standard (non-touch screen) etc. Android, the latest of all operating systems is developed by Google, and is freely available to any cell phone carrier, which makes it first of its kind. The Apple iPhone, the most popular smart phone because of its customizable operating systems with which the customer can download many applications like games, GPS, Utilities, and other tools from the “App Store”. Symbian enjoys the largest marketshare, as it was the pioneer operating system.
Consumers can now pick and choose the applications from a potpourri of applications. One can play quiz and games, engage oneself in social networking sites, do video conferencing, locate oneself, make appointments, share pictures on social networking sites and plan one’s day using these applications.
Compare Infobase has been an early player in this segment and working on designing and developing cutting-edge applications on the mobile platform. Twitsnaps one of well-known application allows people to tweet photographs onto their web account directly from their mobile set using GPRS connectivity. MapsOfIndia, MapsOfWorld Atlas and Delhi City Guide are popular applications for travelers developed by the mapping division of Compare Infobase. They help the consumers in finding out best navigation options to their destinations. MapsOfIndia Quiz is a companion not just to the travelers during their journey to discover India but also for general audience to boost their general awareness. One can also make Visiting Card and organize one’s day using Appoint Maker. All these applications are developed and incubated by Compare Infobase. Every IPR associated with these applications are owned by Compare Infobase. Few of these applications like TwitSnaps, MapsofWorld Atlas, Delhi City Guide are directly downloadable from Apple’s iTunes / AppStore.
Mobile technology and applications has evolved rapidly over a decade. “Global village” will be further shrunk in no time. Work, home, society will all be carried in this small box named “Mobile Phone”.
If you are contemplating of encompassing your target audience and seeking their attention on the Mobile Phone by developing a customized application, feel free to contact our marketing team at firstname.lastname@example.org / 9871399011. We will be glad to evaluate your requirements and present a Business Note on the same.
– Priya Chandrakanth
Corporate Communications Executive
Compare Infobase Limited