The 51th SMBTS- “Whats the buzz about Google +1 feature? Does it really have the potential to change the way we do Social Media currently?” -The Delhi Chapter

The Meetup group gathered at Sagar Ratna, Janak Puri west, at 8:30 AM to attend the 51st Social Media Breakfast, sponsored by, a Compare Infobase Limited project. The discussion was on the topic “Whats the buzz about Google +1 feature? Does it really have the potential to change the way we do Social Media currently?”. The efforts made by those members who were not acquainted with Google +1 feature to research on it were commendable. Everyone at the Meetup came with a great new point to speak on, on Google +1. The MeetUp felt slightly apprehensive about the success of +1 feature.

Members who present for the MeetUp were Mani, Kaushik, Daman, Anushka, Puneet, Neha, Saumya, Priya and Nivesh.

Following points were of great significance during the course of discussion:

Members brought the following points into notice.

* Google +1 feature in search engine is just an additive advantage given in SERP of Google
* Google introduced “+1” feature to incorporate social media effect on to the search platform.
* The feature works on the “trust on personal references”. The site that is +1ed is shared among the contact list, when any of the contact conducts similar search.
* The +1 feature is a non-user friendly feature as individuals rarely go back to a site to +1 it after getting the relevant information.
* Negatives spread faster than positives. Idea was set forth by one of the members of a –1 feature. –1 feature would actually be helpful judging the relevance of a site.
* +1 feature in one way looses its meaning when it is not being used as a criterion in search engine algorithm.
* If it is included in as a criterion in search engine algorithm online marketers can misuse it as they can pester others to +1 their site. It can also bring lot of challenges for SEOs as personal aspect is involved.
* The products or innovations that Google introduces, does not match the merit and the smartness of the brains they employ. There are only a few products of Google that were able to make an impact.

The 51st session concluded on zeroing down on to the point that this feature is not really a great feature as compare to the “Like” button in Facebook, which is turning an year old today! Incorporating just this feature of social media on to search is not that a good idea. There were apprehensions regarding the ‘mass viral affect’ of it. There seemed to be a loophole in the model as the +1 button could be used only after viewing a particular link. It was felt that there would be very less traffic returning back to the search results page to mark it as +1; after they have viewed it. Mass acceptability of the feature remains a concern.

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– Priya Chandrakanth
Corporate Communications Executive
Compare Infobase Limited.

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