Have you heard of Layar? Sounds similar to layer, doesn’t it?
A Dutch company based in Amsterdam, founded in 2009 developed a mobile browser which is called Layar. The browser basically allows users to find various items based upon augmented reality technology(AR).
What is augmented reality then? Let me explain it this way, when the view of a physical, real-world environment’s elements are augmented by computer-generated sensory results, such as graphics and text it is called augmented reality.
Layar browser displays digital information in form of “layers” into the smartphone’s screen when the user views the surroundings through the camera embedded into the phone.
The browser uses the built in camera, GPS, compass and accelerometer to identify user’s location and the area that he/she is able to view on the screen. Then various forms of data is added onto the camera view in the form of layers……..quite appropriate word used for the technology….
– Komal Arora,
Manager – Technologies
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