Maps and Social Media aren’t the best match or are they? The 52nd Social Media Breakfast discussed the pros and cones of integrating Social Media with Maps. The members gathered at Sagar Ratna, Janak Puri west, at 8:30 AM to attend the 52nd Social Media Breakfast, sponsored by Twitsnaps.com, a Compare Infobase Limited project. The MeetUp from the very beginning of the discussion was apprehensive about this union.
Members who present for the MeetUp were Kaushik, Daman, Anushka, Kartik, Sunil, Radhika, Neha, Saumya, Priya and Nivesh.
Following points were of great significance during the course of discussion:
* A wide range applications available to incorporate maps on to Social Media.
* Social Media can give better reach to organizations that deal with sales of maps.
* Mapping industry in India is revenue oriented.
* Mapping is not just done for the end users but also for other corporate identities for their decision-making process and market research. A Fan Page dedicated to mapping solutions creates a large scope not only to popularize the brand but also to crack a lot of B2B deals. For example MapXL Inc. has a Fan Page http://on.fb.me/k3ivjE
* In Indian context it’s difficult to inculcate a culture wherein people refer to maps, since individuals prefer personal references to referring to maps. The exploring and adventurous nature is less in Indians compared to westerners.
* Maps can end the company in a legal soup, since maps have to feature updated and accurate information. Sensitive areas cannot be made public. Social Media will spread the word swiftly; hence chances for legal implications can be fast, and heavy.
* Mapping is a huge investment, since it requires surveyors to penetrate into nook and corner of a geographic region. But if companies come up with maps for common people with their interests featured, that would be a really good scope. Shared this on to Social Media will fetch the company great deal of publicity.
* It is the cost and usage that keeps the integration away.
The 52nd session concluded with the members agreeing on the usage of maps can be restricted to marketing and publicity purposes and not for mass sharing on Social Media. Specific applications can be used for sharing purposes. The are apprehensions regarding fallacious or sensitive information going viral.
– Priya Chandrakanth
Corporate Communications Executive
Compare Infobase Limited.