The 56th Social Media Breakfast – “Does Google’s Social Search make results less relevant?” – The Delhi Chapter

“Google it!” is the latest solution we give off to most of the problems we confront these days but “Does Google’s Social Search make results less relevant?” is what we discussed during the 56th Social Media Breakfast that was held at Sagar Ratna, Janak Puri West, at 8:30 AM. The Social Media Breakfasts, are sponsored by, a Compare Infobase Limited project.

The 56th Social Media Breakfast

Social Search can find pages one’s contacts have created and shared on Social Media and other sites. If someone we are connected with has publicly shared a link, Google may show that link in search results with a clear annotation!

Members who present for the MeetUp were Mani, Kaushik, Daman, Puneet, Maryann, Neha, Saumya and Nivesh.

Following points were of great significance during the course of discussion:

• It will surely be an added advantage for users as they start depending on the sites their contacts have shared because of the credibility factor. It creates a credibility for sites being shared by their contacts.
• Recommendations are really important today within their social circle and people buy or look for products what their contacts suggest.
• Can be an irrelevant in terms of context what a person is searching for and what his friend has recommended for.
• It shows what content the connections from Google Chat buddies and contacts have and which they don’t. For the ones that do, it shows which sites they have content on.
• It includes Facebook Page content.
• It shows direct connections from links through Google Profiles and the connected accounts.
• It also help crawl what one’s secondary connections (connections that are linked to the direct connections) have shared or have.

The purpose of search matters here because if one is looking for reviews then one can find one’s friends’ suggestions that are beneficial. If one is looking for facts then one can have little trust on the information procured depending upon one’s friend’s circle. One can actually be less bothered about what one’s primary and secondary contacts have searched. Hence this feature, like the “Like” feature Google has introduced, is not making an impact among the masses as of now. But before we come to any conclusion we need to consider that it is still in the initial stages of evolution.

– Priya Chandrakanth
Corporate Communications Executive
Compare Infobase Limited

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