Can you Answer this….? has Alexa rank of 849 and was founded just two years back in in June 2009, first launched in private beta in January 2010. Quora boasts of “Continually improving collection of questions and answers created, edited, and organized by everyone who uses it. ”

The aim is to have each ‘question page’ become the best possible resource for someone who wants to know about the question. And like everything in web world now a days it also has the “Social” angle to it. It is often termed as “Social Q n A”.

There are various ways in which it is used beyond just asking and answering questions, people like to vote for answers and they then place/categorize the answers they like into various topics, message people who have similar interests etc. All answers are reviewed by editors who may give editing suggestions for questions, answers as well as comments

Another way you can think of it is as a cache for the research that people do looking things up on the web and asking other people. When a person looking for some information on the web gets a link to a question page on Quora, he should get all the information about that. It is also supposed to be a place where new stuff–that no one has written about earlier is available.

Some of the favorite topics on Quora include startups, food, science, technology, facebook, venture capital etc.

Content is the king …..Quora’s key principle regarding content is that “users should make the site a great resource for people who want to learn”. The quality of the answer is very important.

Recently they have also introduced the feature of self promoting your answers or questions… bring in more traffic.

Komal Arora
Manager Technologies
Compare Infobase Limited

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