Purpose over Positioning

Everyone is talking about the new internet, what is new internet and how is it different than what we have all created/ used and lived in the past?

New internet can be summarized in one sentence – It is all about Purpose over Positioning.

Your site solves a problem, you are in. Your site doesn’t solve a problem, you are dead.

Positioning in the  new internet has become a proper-subset of purpose and problem solving ability of your website. Billions of people and several billion problems, user now increasingly views internet as a key to quick solutions. Just do a quick search on few single words like where, which, when, how, why, what, who and one is truly amazed on what all is expected from the internet or through the internet. “Where is” when used as a search phrase on Google points towards 425 million results. What a number for an absolute phrase which has nothing to do with love or curse, “I love” is   ahead at 1.2 billion and “I hate” follows at 307 million.

Positioning without purpose hurts and can be fatal. Users and on their feedback search engines (essentially Google) have declared an all out war on unwanted sites, mission statement looks like – “If you are not solving a problem, you are the problem and we know how how to solve it.”

Team at Compare Infobase understands this new internet.


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