Archive for October, 2011

Content curation

Content is the King of the social web(today’s internet). It is what people search for, it makes them click, share, comment, subscribe, donate, follow or buy from us (our websites).

But creating valuable, compelling and updated content can be quite a challenge for many entrepreneurs, businesses and organisations.

To avoid this one can opt for content curation…..
Now what exactly is Content CurationContent Curation basically means – that out of all the content you find on the social web – you pass on the most valuable stuff to your network.

A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.

The benefit for your network, is that your friends, connections and followers don’t have to plough through masses of tweets, blog posts, news feeds and search results to find quality content. You have already done that for them.

This establishes one as ‘the one who knows!’. It brands one as an expert. A Trusted source. It builds one’s reputation and gets you acclaim i.e. ‘social capital’.

Different to content marketing, content curation doesn’t drive people through their decision making process about your products and services. For this, you would need to create tailor-made content that answers specific questions people have about specific aspects of your products or services.

We are doing it without knowing it……..

We are probably already sharing stuff with people in our network. E.g. an article we share via our Linkedin status update, a YouTube video we share with our Facebook friends and sending out tweets on Twitter.

Tools that curate content…e.g Alltop, StumbleUpon,storify.com, Flipboard (for iPad).

How to do it right and with focus is…………

Do it on a specific topic: sharing interesting stuff with your friends and network is something that most people already do. But if you want people to start seeing you as a Trusted source of information, you need to pick your topic.

Share only the best stuff: the more the merrier is a habit that dies hard. But this is not a volume game. Your network is interested in a lot of things.
Do it continuously: we live in a quickly changing world. News gets out in real time. People expect you to be up to date.

 

Komal Arora

 

 

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All About Twitter

It was 77th SMBTS,inspite of chilly weather we all gathered at Sagar Ratna at 8:45 am , it was a Interesting discussion on Twitter, from the basics to the advanced features. Everything from who to follow to Twitter etiquette were discussed. With Twitter becoming popular, even Apple’s iPhones/iPads come integrated with Twitter it was useful to understand how to gain most out of it.!!

Social media is everywhere. Consumers can go from their home computer, to their mobile phone, to their tablet, to their office laptop without missing a social beat.

Twitter may be addictive, popular with the geek crowd, and possibly even the next Facebook

Twitter is the most popular microblogging site (messages of 140 characters or less) and, like Facebook, it is a great means of communication. Whether you are a B2B or a B2C business, Twitter can provide a great platform for you to converse with your target audience. However, if there isn’t a lot happening in your industry and you don’t have the means to tweet regularly, a different network may better suit your business.

What do you understand by Retweeting?

Retweeting is an integral part of the Twitter experience. The retweet (or “RT”) allows Twitter users to share the best links, tweets, and gems they find from others using the service

Hash tag in Twitter

One of the most complex features of Twitter for new users to understand is the hashtag, a topic with a hash symbol (“#”) at the start to identify it. The hashtag is a favorite tool of conferences and event organizers, but it’s also a way for Twitter users to organize themselves: if everyone agrees to append a certain hashtag to tweets about a topic, it becomes easier to find that topic in search, and more likely the topic will appear in Twitter’s Trending Topics.

You can do all of the following without having to leave the comfort of your homepage:

  • Tweet: – type your tweet into the main input box at the top of the screen
  • Message your friends publicly: Type @ and then their username, followed by your message into the main input box
  • Message your friends privately: Type D and then their username, followed by your message
  • View any of your friend’s profiles by typing WHOIS and then their username
  • Prompt your friends to tweet by typing NUDGE and then their username

Twitter is the best social media platform for busines

Sources: http://mashable.com/guidebook/twitter/

 

Nupur Grover

Corporate Communications

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