Pinterest is one of the latest entries in the A-Class of social media sites that have captivated users worldwide. The site’s phenomenal growth and unique features, including the ability for businesses to create links from posted photos/images to company websites, is leading many online retailers to believe that Pinterest has the potential to be a game changer in the area of social commerce. This is what we set out to discuss and dissect at the 92nd Social Media Breakfast.
Looks like the new guy on the block is on a roll. Pinterest hit the 10 million users mark faster than any independent site in history. What’s surprising is that over 1/5th of Facebook-connected users are on Pinterest daily, which is more than 2,000,000 members! Since the start of 2012 its daily users have increased by more than 145%. Something we couldn’t get our heads around was the fact that Pinterest is generating more referral traffic to websites than YouTube, Google+, and LinkedIn combined, which makes it a game changer.
Taking it for a spin
By a quick show of hands we knew that Pinterest was on everyone’s curiosity list. With 13 people signed up for the meetup, over 24 showed up. So we took it for a spin, hooked up the projector and Mani Singh was kind enough to walk us through his account. And as we went, we compared it with Google Images (the natural competition when it comes to images). We compared unique searches like ‘fish recipes’, ‘dog food’ to ‘film posters’ and something which stood out were the quality of images on Pinterest. Google images on one hand is algorithm generated, Pinterest is curated by its users.
Here are some first reactions on Pinterest from the meetup
- Looks good, love the images (Komal Puri)
- It’s not just about images, it’s about qualified links back to your website. (Mani Singh)
- Pinterest is a Boutique if Google Images is a Wholesale Store, and its missing a strong search. (Simarprit Singh)
- Pinterest is curated Google Images, with links (Aashish Chopra)
- Content is pinned from all across the web, overall its got ‘cuter’ pics (Amanpreet)
- Good images, doFollow links (good for SEO) and relevant results (Ramandeep)
- Pinterest is inclined towards social commerce (Ankit Agarwal)
- Got me hooked! (Nivesh Sharma)
Why is it important?
Some pointers about why Pinterest is important and good for business 🙂
- SEO Benefit (dofollow links)
- It is social bookmarking on steroids
- Brings qualified traffic to your website
- Retailers can add a price to their product images (pins)
- De-Clutters the content
In the end, we discussed what makes a startup like Pinterest successful, Simar raised a valid point that being a game changer in a small niche and packaging makes all the difference. Mani felt strongly that it’s the brilliant execution behind the idea which makes it successful.