Womanpower at Compare

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We are one of the few organizations in the internet industry that have a very encouraging male to female ratio of 2.16:1. The numbers never lie; the woman workforce at Compare would be a fine example of Womanpower. But what is ‘Womanpower’? The Oxford dictionary defines the word as ‘a self-reliant attitude among women manifested in ambition, assertiveness, and individualism.’

Compare is proud to have an egalitarian culture; a culture where we follow zero discrimination. It is the impact of the same that the organization has been able to recruit and retain talented female workforce. Over the years these individuals have made their mark on the overall organizational structure. We believe that there are three essential traits which make individuals powerful; namely drive, confidence and independence. And these traits are prevalent in the existing workforce at Compare, especially among the women in the organization.

We are inspired by the fact that one of the promoters of the company is a woman, she is also the director on board and is playing the role of Creative Head and project-in-charge of one of our leading web property, Dgreetings.com. Womanpower is further reflected by the fact that the CEO of our mapping division is a dynamic woman. She has confidently driven herself and independently taken charge of many important projects and this has led to her climbing the corporate ladder. In our middle management team there are three women out of the total team size of nine people. There are numerous such examples at Compare; and this shows that women participation exists in the organization right from the top management to the bottom line of execution. The women at Compare have proved their mettle, stood their ground and contributed immensely to the organizational objectives. As a result, they have earned the respect of one and all.

This has been possible only because the culture of the organization provides them the opportunity to shed the inhibitions and chase their corporate dreams. There are policies in place which strengthen and empower the workforce including the right Recruitment policy, which hires candidates on the basis of aptitude and attitude, where gender does not play a decisive role. The promotions are based on performance and capability with a focus on accountability and results. The much needed support to the young mothers is extended in the form of maternity leave and also, the mothers are allowed to bring their kids to office on days when child care arrangement emergencies arise.

The organization has been successful in creating a workplace where women feel safe and secure; it is paramount for an organization to create a friendly and safe environment because both physical and psychological fears create great hindrance. By taking care of these factors and many others, Compare has ensured that the women are empowered in the truest sense and bring more power to the organization.

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