Archive for March, 2017
More often than not we find ourselves doing a task without really understanding the ‘why’ and ‘what’ of it. Yes, we work, we work hard, but the outcome is not always directly proportional to our efforts. We end up asking ourselves the question, “Why is it so?”
We work through the whirlwind of day-to-day activities, disillusioned and confused about the objective, or the bigger picture. At Compare, too, we have lived this and felt it more prominently in one of our projects, www.dgreetings.com.
In trying to do justice to the length and breadth of the huge website, the team ended up muddled and lost. The team was working hard but with no clear focus and sure enough, the results were not encouraging. As a result, the motivation level was going down and so was the effectiveness. The consistent drop in revenue was like an elephant in the room.
We realized we could not go on like this forever, and it was now more of a do-or-die situation. It is then that we did a self-evaluation and zeroed the findings to the basic truth: We were ‘Not Focused’.
The team received timely intervention by the leadership, who provided the context and answered the ‘why’ for the existence of the project. This helped the team identify the common cause and meaningful impact, which helped stimulate their interest. The leadership became the facilitator and the team started taking initiative and responsibility.
Once the approach towards the outcome became focused, the team’s creativity was unleashed. The facilitation skills of the leaders promoted collaborative work and knowledge sharing. The team was not doing a lot of things; rather it was channelizing all its energy towards the priorities for the day, week, and month.
The focus on the approach started showing results eventually and the traffic, as well as the revenue, started witnessing a northward trend.
The project is currently performing positively with consistent month-on-month improvement. And although www.dgreetings.com is yet to realize its full potential, the team is on the right track – all thanks to right navigation.
In the last week’s post, I shared about our website www.elections.in and how it was doing good because of team effort.
This week I would like to share with all how we went about covering the political tsunami that blew over most of India. March 11 was always going to be a big day, a day when five states – Uttar Pradesh, Punjab, Goa, Manipur and Uttarakhand, with overall 690 seats, went into counting and releasing of subsequent results. It was a day, right before the festival of colors, Holi, when the fate of these five states was to be written. And surely, it was another high trend day for our website www.elections.in.
Our experience helped us plan for the resources that might be required to ensure that the website streamed flawless live coverage. The entire organization got together to contribute and make the project gallop towards its target. Here’s how the work was broadly distributed amongst the various teams at Compare.
The Data Entry team, consisting of eight team members, worked around the clock to ensure that the updates, as and when declared by the Election Commission Of India, were seamlessly updated on the website. We could afford to provide a live coverage of the results only because of the joint efforts of the team.
The contribution of the Technology and Server Support teams was incredible. It is because of their planning and efficient working that the website had 100 percent uptime in spite of a constant increase of traffic. The load was well-balanced and the website did not face any challenges.
Being a website it is imperative that we stay at the top of the SERP game. Hence, we identified a Search team from the online marketing domain which pinpointed the relevant keywords, strategized around it and ensured traffic to the website.
The contribution of the Creative team and Content team is worth mentioning, for they have continuously provided their valuable support to the project.
The Social Media team worked under the direct supervision of our Managing Director and ensured that the Twitter fraternity finds relevant, correct, and instant updates via our website.
The Administration team provided the much-needed support to keep the teams going, while the management lead from the front and kept all the teams motivated.
Projects and days like this bring in a fresh breath of positive energy and as a result, the organization blooms and basks in the spirit of teamwork.