Archive for March, 2017
In the last week’s post we emphasized how a change in focus has made a significant impact on one of our major portals. Today, we would like to share about the efforts that are being made for the last one month in another major project of ours.
We have been able to establish a credible name in the Mapping industry with our portals, products and projects. We would like our maps and mapping products to reach each and every corner of the world and to facilitate this, we had put up an online storefront a couple of years ago.
The storefront, https://store.mapsofworld.com/ is basically an e-commerce website for mapping products. All our products have been listed here and we expected this to be a major contributor to the bottom line. However, the store was nowhere near meeting the expectation. We did put in efforts to increase the business, but we were not clear about where to put in the effort. The numbers were not moving much and the viability of the online store was being questioned.
However, the Managing Director and the team had faith in the project, and they started looking at it from a fresh perspective. After much deliberation and consultation, the team starting working on primarily two things: ‘Innovation’ and ‘Reach’. For the last one month, the team has been working diligently on improving on these two parameters and the data is bringing in good news.
We want our products to reach far and wide, and hence it is essential that we make their availability easy. The website navigation has been revamped from the buyer’s perspective. By increasing the visibility of the products and the respective buying options, we have witnessed an increase in sale of digital maps.
Each product comes with a buying option – customers can either buy directly from the site or through the Amazon product storefront. It is worth mentioning here that we now have over 1,000 products listed on Amazon.com. The team is also exploring the possibilities of listing the products on other e-commerce sites like Walmart and Etsy.
We have realized that like every product our mapping products also need innovation. The idea is to develop unique products which take care of the niche requirement of our valued customers. At present, we have ‘Print On Demand’ option available only for paper and laminated maps, but we surely plan to change this for good. The team, including in-house resources and vendors, is working to introduce more P-O-D variants like magnetic, pin board and wall mounted maps.
The numbers will not jump overnight, but positive results have surely starting showing. We believe in our project and history has proved that believing in and continuously working towards that belief would always show results.
Yes, we believe in it and we will work diligently to make it a success.
More often than not we find ourselves doing a task without really understanding the ‘why’ and ‘what’ of it. Yes, we work, we work hard, but the outcome is not always directly proportional to our efforts. We end up asking ourselves the question, “Why is it so?”
We work through the whirlwind of day-to-day activities, disillusioned and confused about the objective, or the bigger picture. At Compare, too, we have lived this and felt it more prominently in one of our projects, www.dgreetings.com.
In trying to do justice to the length and breadth of the huge website, the team ended up muddled and lost. The team was working hard but with no clear focus and sure enough, the results were not encouraging. As a result, the motivation level was going down and so was the effectiveness. The consistent drop in revenue was like an elephant in the room.
We realized we could not go on like this forever, and it was now more of a do-or-die situation. It is then that we did a self-evaluation and zeroed the findings to the basic truth: We were ‘Not Focused’.
The team received timely intervention by the leadership, who provided the context and answered the ‘why’ for the existence of the project. This helped the team identify the common cause and meaningful impact, which helped stimulate their interest. The leadership became the facilitator and the team started taking initiative and responsibility.
Once the approach towards the outcome became focused, the team’s creativity was unleashed. The facilitation skills of the leaders promoted collaborative work and knowledge sharing. The team was not doing a lot of things; rather it was channelizing all its energy towards the priorities for the day, week, and month.
The focus on the approach started showing results eventually and the traffic, as well as the revenue, started witnessing a northward trend.
The project is currently performing positively with consistent month-on-month improvement. And although www.dgreetings.com is yet to realize its full potential, the team is on the right track – all thanks to right navigation.