Archive for March, 2017

Teamwork Saw Us Through


In the last week’s post, I shared about our website and how it was doing good because of team effort.

This week I would like to share with all how we went about covering the political tsunami that blew over most of India. March 11 was always going to be a big day, a day when five states – Uttar Pradesh, Punjab, Goa, Manipur and Uttarakhand, with overall 690 seats, went into counting and releasing of subsequent results. It was a day, right before the festival of colors, Holi, when the fate of these five states was to be written. And surely, it was another high trend day for our website

Our experience helped us plan for the resources that might be required to ensure that the website streamed flawless live coverage. The entire organization got together to contribute and make the project gallop towards its target. Here’s how the work was broadly distributed amongst the various teams at Compare.

The Data Entry team, consisting of eight team members, worked around the clock to ensure that the updates, as and when declared by the Election Commission Of India, were seamlessly updated on the website. We could afford to provide a live coverage of the results only because of the joint efforts of the team.

The contribution of the Technology and Server Support teams was incredible. It is because of their planning and efficient working that the website had 100 percent uptime in spite of a constant increase of traffic. The load was well-balanced and the website did not face any challenges.

Being a website it is imperative that we stay at the top of the SERP game. Hence, we identified a Search team from the online marketing domain which pinpointed the relevant keywords, strategized around it and ensured traffic to the website.

The contribution of the Creative team and Content team is worth mentioning, for they have continuously provided their valuable support to the project.

The Social Media team worked under the direct supervision of our Managing Director and ensured that the Twitter fraternity finds relevant, correct, and instant updates via our website.

The Administration team provided the much-needed support to keep the teams going, while the management lead from the front and kept all the teams motivated.

Projects and days like this bring in a fresh breath of positive energy and as a result, the organization blooms and basks in the spirit of teamwork.


Leave a comment, India’s First Election Website


Compare Infobase was established with a vision to incubate and ideate projects and over a period of 19 years, it has incubated over 500 projects. Of the numerous projects we have incubated, is one of the most successful projects.

As an organization, we have worked around projects which aim to bring information to the end user; information which they can use, and information which will help them dive deep into any domain.

For a country like India – the largest democracy in the world – elections are an important and regular feature. Every five years, governments are elected at the federal and state levels by over 1.2 billion voters. And thus, in 2014, we initiated our project on elections as – India’s first election website. is an indispensable repository of knowledge; whether you want to possess the information on the actual workings of the electoral system of India, or are looking to read in-depth articles. The website is a holistic guide to the conduct of elections and a one-stop source for all that you seek to know on elections in the country.

The website offers huge mounds of information in an easy-to-navigate manner to help you sift, assess, and analyze all the latest election events. gives you all the information about the political parties, political leaders, contesting parties, profiles of candidates, constituencies, and latest news related to politics and elections. In addition, it also helps the users seeking information on how to register for voting, who can vote in India, what is the importance of voting and elections in our country, and so forth.

At present, the website covers the General Elections and the Assembly Elections; it brings to you everything related to elections as they unfold. The opinion poll section of the website allows the users to express themselves and get their voices heard.

The website has been growing at a considerable pace and at present, on a non-election day, it does 30,000 sessions and 75,000 page views. On election days, though, the website does around 90,000 sessions and 130,000 page views. What’s encouraging is that the last record on a high trend day was 5,000,000 (5 million) sessions and 19,000,000 (19 million) page views. The project is ambitious and soon plans to cover the municipal elections as well.

We are proud of the website because, although it works with a very small team but on high trend days, the entire organization comes together to contribute in any which way they can, to ensure that our audience gets current, credible, and consistent information. The counting days are special when the energy levels are high and most of us are busy updating the information on the website. is a beautiful example of how team Compare joins hands in times of need, as we walk together towards our common goal of making our projects successful.

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