Reinvigorating our Mapping Projects business with a new approach

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Maps of India was launched in 1998 and is today a full-fledged mapping solution provider catering to over 500 + satisfied clients across the Globe. We offer exclusive cartography and GIS services; also, we have an app development unit which gives exciting interactive solutions to convert maps to mobile & web-based applications. We’ve offered our expert mapping services to various top notch private and public organizations including – Power Grid of India, Ministry of Coal, Central Bureau of Irrigation and Power, DMRC, BPCL, HPCL, Airtel, Vodafone, CBRE, Jones Lang LaSalle, Encyclopedia Britannica, Scholastic, Pearson, Maruti Suzuki, Volvo Eicher, Britannia, ITC Ltd., Genpact, Radisson, IFFCO Tokyo General Insurance, Hapag Llyod, Manipal University, to name a few.

Our team of researchers, cartographers, language specialists, GIS experts and Application Developers have come together to deliver customized mapping solutions worldwide adhering diligently to the schedule and budget.

This financial year, with an objective to reinvigorate the project business line; we have strategized a renewed approach.

We aim to complete number of projects equal to number of days in a month. Previously the team aimed to get 10-12 custom mapping projects a month by specifically focusing on getting big orders. However, now we’re focusing more on small custom mapping projects as well to increase our business and clientele. By following this strategy, we are at 19 projects as its 19th day of the month and we aim to reach 30 orders for April.

We are also simultaneously working on updating and adding new data to our existing GIS data on a very fast pace to stay current and credible with competitive prices.

The custom mapping business website – www.mapsofindia.biz has been revamped to offer a better user experience. The site navigation has been made convenient for providing our customers the optimal solutions.

We are also pressing the pedal to accelerate the marketing activities with an objective to make populace aware about custom mapping business. The team has undertaken regular activities in terms of sending e-mailers, newsletters, posting on social media accounts like LinkedIn and Facebook. We also use the conventional promotional channel which includes sending physical letters along with complimentary maps and brochures to various industry verticals.

Using the digital marketing tools; the team is trying to maximize the audience reach by running ad word campaigns and getting the website rightly optimized from SEO standpoint.

With this approach, we want to strengthen the mapping projects business with customized offerings to a wider customer base. In case you wish to explore our service offerings you may pay us a visit at www.mapsofindia.biz.

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