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Posted in Social Media Breakfasts on September 17, 2010
A technology becomes old at the evening , while it was created at morning.
Yes, the impact of modern technical and conceptual changes on internet and their impact on Social Media, was the topic of our 21st Social Media Breakfast.
The group was focusing on following recent points on internet-
- Anti Facebook – Diaspora
- Google real time searches and Google instant searching
- Rapid usage of hand held devices like smartphones and tablet computers.
Anti Facebook – Diaspora was a main point of discussion. It was not only in discussion for its Anti Facebook slogan, but because of the concept of private web concepts. The group discussed on-
- Will private web and the applications like diaspora change the way social networking work today?
- What are the major impacts of these applications over internet and how we should deal with this.
Private web or personalized web is a conceptual thing , but it can turn the way internet works. And, for social media its very important because it may restricted the SOCIAL word in constraints.
Android and the smartphones were the next topic of discussion. With the low costs of Android smarphones and huge acceptability, this Google product is bringing internet to user’s hand. The low cost tablet like Samsung Galaxy can create a new market for internet application developers and social media professionals.
Group also discussed on the upcoming changes on internet usage. As , the next generation internet is bound to be cheaper the role of SMO professionals increases to be more active. Web is not all about desktop now. The coverage should be on all channels with the upcoming technology trends.
Another, important thing that group discussed was the focus on study. Study and learning are two key aspects which should be considered in a major way. Keep our eyes open for every technical and conceptual changes on web because that may change the way social media behaves.
Posted in Social Media Breakfasts on September 13, 2010
Is Social Media for B to C only?
Our social media group tried to find out the answer of this question in 20th Social Media Breakfast.
As, India is an emerging economy and small and medium business organizations are playing a big role in this. Such organizations already use internet up to an extent for their business interests. Indian market is mature enough to adopt internet now and SEM (Search Engine Marketing) has already made a strong base. In this scenario how Social Media can play a role, is a topic of discussion.
“Though, Social Media is already using B2B , but in an indirect way ” Simar put this statement. And, most of the group members were agree on that. The conversion and measurement statistics from Social Media is not clear upto now. However, there are few case studies in this, but they are never projected as B2B.
If, social media is all about user generated content and its sharing over the network in a raw technical definition, the usage of comments,forums and blogs also increases with social networking. However, it was a debatable issue among the group, which components should be added as a tool for B2B social media.
Although, group was also agree at this point that B2B and B2C in social media can not be learn in an academic way.Since, the scenario of internet and taste of users change in a fast way with social media,its not easy to put an appropriate matrix for social media.