Posts Tagged apps

What makes an App Tap-Worthy? Update from the 82nd Social Media Breakfast

Update from 82nd Social Media Breakfast

Update from 82nd Social Media Breakfast

Apps have become synonymous with mobile applications. Do you remember the symbian (read simpler) times, when we used a phone to make calls and sms was like your private pigeon messenger? 🙂 It is fascinating how technology has moved in the last few years. From new powerful touchscreen smartphones to a growing ecosystem of Apps. Apple, Google and Microsoft (well almost) are competing for this App-Universe dominance. Some apps go for million downloads and hit the news, some rise and vanish like a bubble. With the Apple App Store, Android Marketplace and Windows Marketplace for apps, which platforms work better and what makes a good app, more importantly what makes an app stick, what makes it tap-worthy enough to get millions of downloads. Sum of what we discussed at the 82nd Social Media Breakfast.

Paradigm shift started with the App Store

We agreed on one point that Apple invented the Apps game. With Apple developing the software as well as hardware for this new platform, it controlled the game unlike any other company and it has excelled at it. It created a whole new eco-system of mobile apps, which was later aggressively adopted by the likes of Google, Microsoft, Amazon, Nokia and RIM promoting their own App stores or ‘App Marketplaces’, to the point that I think it has changed the game of selling software, with all software on Mac now available on the Mac App Store.

What makes an App Stick or ‘Tap’Worthy’

It must solve a problem

This I think should be the first step in any product development, not just for apps or software. In Mani Singh’s experience this is the numero uno of all strategies, it’s a guiding light. Take a look around, the products which are popular, which you care about, talk about are the ones which solve a problem. Now how you define a ‘problem’ is subjective 🙂

Get local

A phone goes where you go and is fast becoming a primary device for many. Apps which harness this mobility by offering localized content and services, provides a true mobile experience. I remember speaking with a friend in Toronto, who was going gaga over Siri (the new voice assistant App on iPhone 4S). He asked Siri ‘Where’s the nearest McDonald’s Siri came back with options, he asked how many calories in the BigMac, Siri was prompt with calorie count on the BigMac, decision taken.. No Big Mac today! Solves a problem + Localized . Mani Singh mentioned his experience when his car ran out of fuel on a highway in Punjab (India), out came the android with Google’s App: Asking Google Voice for nearest Toyota station and the options came up. Again Solves a problem + Localized. Brilliant isn’t it?

Must help kill boredom

Without doubt ‘Angry Birds’ was built on this strategy, and built well. Keeping it super simple and built around fun. I think just like writing comedy is a hard job, so is making a fun app which gets addictive. You can analyse to death the strategies and theories which make it work, but I think designing/developing fun apps is an art, hands down.

Do one task, really well

The mobile experience is built for micro-tasking. Not multi-tasking. The app must do one thing, and do it really well. In our discussion about user expectations from mobile apps, it’s about the simplicity of little options on the small screen. A classic example I read about developing an App to fly a plane: A programmer/developer will add as many powerful features as he can, with all sorts of buttons and meters, and all user is looking for two buttons: Fly a Plane and Land a Plane! That explains the essence of user expectation from an app.

In other discussions

Social Media Breakfast is not complete without the latest tech news: From the latest Caller IQ controversy, to the phenomenal and absurd rise of the Kolaveri song (11 million views on Youtube at time of writing this) and the exciting new possibilities with Augmented Reality, some cool new apps which build local+AR into one cool app.

We’re looking forward to some interesting discussions, experiences to share in upcoming meetups, you can signup for our Facebook Group or Join the Meetup from the Invitation Page

Till next meetup 🙂

Cheers

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Our App World at Apple Store!!!

Brushing up your Geography? Want maps? Source of information? Quizzes? Name it and you get it! Check out our coolest apps available in Apple Store!

World Atlas and Maps –HD

This app gives you printable maps. It is ideal for students. Physical, political and outline maps are available. One can also search on the basis of Area, Population, Legislature, Currency, GDP, etc. You can compare multiple countries visually and the best part is it works offline!

Here have a feel of it! http://itunes.apple.com/us/app/id450771048?mt=8

My World Atlas -Lite

These light maps have vital Geographic facts about countries. Maps are in high resolution which makes it very vivid. Search is available for Countries on the basis of population, Language, City, Area and other attributes. This app too can work offline!

To check out this lite app! Click! http://itunes.apple.com/us/app/my-world-atlas-lite/id404750273?mt=8#

My World Quiz

My world quiz is already a favourite of many! It has thousands of questions to ponder on. Extensive themes that you can surf through. A performance graph to improve yourself. Smart Time controls to tease your brain. A Two-player mode – that gives you liberty to challenge any one. Challenge the whole world by comparing your score with the rest of the world. Check out the daily winner and pine for the pedestal. Show off on Facebook! Read blogs, news, releases, and more…

Here is the Quizzard! http://itunes.apple.com/us/app/my-world-quiz/id436733705?mt=8#

TwitSnaps

This is one of our photo sharing apps! Upload snap that you have captured just now. Zoom in/ Zoom out functions that would help you share only the best of snaps. Save the downloaded snaps. Search snaps. Add comment and rate snaps! You can also change twitter account from this application.

To capture, click and share! Download Twitsnaps! http://itunes.apple.com/us/app/twitsnaps/id335513480?mt=8# 

MapsOfIndia Quiz

Want to discoverIndia? Here’s a chance, Indiaquiz is your constant companion in journey to discover India. It not just tests your knowledge onIndia but is a great source of information. Each user will be asked 15 questions at a time. User can play five quiz per day. User can see global as well as local score of other players.

Discover India through http://itunes.apple.com/us/app/mapsofindia-quiz/id413215239?mt=8#

MapsOfIndia

Now its easy to surf through India. Get information on a particular state, select the state and view its detailed Map. Also get to know some fun facts about that state. Domestic flights at your fingertips! Select the source, destination and date of your travel and the flight finder will give you a list of all available flights for your journey. You can also search a place using PIN code and STD code. You can also calculate the distance between any two places in India using our Distance Calculator!

Come be part of India here! http://itunes.apple.com/in/app/mapsofindia/id365455690?mt=8#

These are few of our finest applications! Stay connected for more application! CIL is growing!

You can be in touch with us over Facebook! Simple like our Fanpage! We are also available on Twitter and G+.

Priya Chandrakanth

Corporate Communications Executive

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