Posts Tagged google

Are Google’s Social Search Changes for Better or Worse?

Last week, Google made yet another change to its Search. What seems to be part of a bigger game-plan to push and integrate Google+ even more deeply into its Search ecosystem. Google’s calling this update: “Search plus Your World.” This brings Search + Social into the forefront of online marketing strategies. No longer can search and SEO be your only weapon of choice for the battles of online dominance. The question is – Is it for the better or for the worse? That’s what has us and the tech world divided it seems. Let’s explore both.

For Better?

Jack Menzel, product management director of Google search, explained that now Google+ members will be able to “search across information that is private and only shared to you, not just the public web.” Watch Video. Infact Matt Cutts wrote this on his blog “Once you know the trick, it might not seem like magic anymore. In fact, this is the “things just work” experience that everyone in the tech industry strives for. I suspect as more people take Search plus Your World out for a test drive, they’ll quickly experience similar magical “Aha!” moments like I did. Give this new feature a whirl: once you see how much better personal search can be, I don’t think you’ll want to give it up.”

For Worse?

Twitter Reacts: “We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone. We think that’s bad for people, publishers, news organizations and Twitter users.” Over at SearchEngineland, Danny Sullivan has compiled a series of damning examples of the ways Google’s new interface promotes Plus over relevancy. Long story short: It’s a huge step backwards. One post on Gizmodo also had a post title ‘Google just made Bing the Best Search Engine’. The wrath Google is facing with this decision is also brewing an Anti-Trust commotion.

What do you think?

Is Twitter being oversensitive, or did Google misuse its monopoly power? Have you spotted any difference in your search results? How would this effect Google Search, Publishers and Ad Revenues tied to it? Vote in our Poll below and let us know your thoughts in comments section as well

, , , , , , , , , , ,

Leave a comment

The 43rd Social Media Breakfast – “For better ranks, be on G+” – The Kolkata Chapter

The 43rd chapter of Kolkata SMBTS concerned itself with the pertinent topic of presence in Google Plus and its effects on users’ page rank. Right at the top of the meeting it was concluded that Google Plus presence was of paramount importance to proper page rank as the search engine giant was according maximum importance to its own social media platform over competitors such as Facebook and Twitter More interesting observations were made:

A Full-house SMBTS session

· Social signals are the ways in which your brand is being received and reviewed in social media

· It is important to be in the circles of leading brands in Google Plus

· Google Plus One buttons are a good tool of evaluation similar to Facebook Likes

· Google Plus has technical differences from other social media platforms such as Facebook and Twitter

· When it comes to personalized searches on Google it is imperative to be logged onto one’s account. If the person searching is not logged on then location would play an important role in determining search results

· Google Plus presence adds to visibility. SEO does not rule the roost anymore

· Social media optimization has opened up more avenues for generating traffic

· Google Panda has changed the way internet searches are being done

· Google has now made it easier for even laymen to search

· Google allows localized search

· Presence in a Google Plus circle ensures that one’s posts can even be watched by top brands

· Google Plus has certain advantages over Twitter – there is no scope for spamming or auto posts

· Google Plus circles give a proper indication of one’s domains of influences

· Auto posts are contrary to social media spirit – it is supposed to be all about human interaction

· Facebook has a different target group compared to Twitter and Google Plus from a marketing point of view


Samudranil Mukherjee

, , , , ,

Leave a comment