Posts Tagged YouTube
Internet Dominance was at the center of discussion at the 97th Social Media Breakfast. We are just two meetups away from the glorious 100th meetup, a long journey in setting up a discussion forum on Social Media in Delhi. From our bad experience at Cafe Coffee Day last week and their ‘policies’ about breakfast timings, we had to change the venue to Sagar Ratna on the last minute, they open early, always helpful and can accommodate large groups. The agenda was to discuss Facebook and Google from the perspective of developers, marketers and end users. Both internet giants are locked in a tussle to outgrow each other. Where do users spend more time on: Google or Facebook? The focus was to look at the view from 10,000 feet and see who’s winning this battle. From Social Network, Mobile, Display Ads to Search.
We agreed that internet dominance for any service or product would translate into the time users spend.. The more time a user spends on a given service, the more it helps the bottom line. Time is Money, haven’t we heard that before. First get them hooked, then find a way to monitize that potential. Facebook has done it, Twitter is beginning to do it and Pinterest is thinking about doing it. Over the last decade, the internet has evolved into many verticals, and different services compete for different spaces. We did a quick survey within the group to have the following results for who dominates which space:
- Search: Google
- Social Network: Facebook
- Mobile OS: iOS
- Productivity Suite: MS Office
- Video Sharing: YouTube
- Maps: Google Maps
- Online Communication: Skype
- Chatting: Tie (GTalk, Facebook, Skype)
- Games: Facebook
Mani Singh pointed out an interesting fact that the largest demographic of users these days on Facebook are aged 16-25 years, when a service figures out a way to tap into that segment, the numbers begin to grow.
Facebook Vs Google
It is reported that Facebook logs 700 billion minutes of usage per month, it surely has a high level of engagement which keeps the users coming back for more. This emerging trend has got Google concerned, since the one who rules the usage time, rules the game. Comparing it to Google’s own tools/products like Search, Gmail, Google Apps, YouTube and the new Google Plus, the usage time directs the revenue in the long term. We discussed and compared Facebook and Google’s products and here’s the result:
- Social Networks: Facebook rules here, Google Plus is turning to be a ghost town. (What do you think? Let us know in comments)
- Display Ads: Google’s Adwords is the leader in this segment, but Facebook Ads is fast catching up. Kaushik felt that Facebook’s display Ads are showing tremendous growth and offer better customization and targeting options.
- Mobile: Google’s got Android. There have been rumors of a Facebook phone but nothing concrete to mention. Facebook’s App on iOS and Android is a big hit though, drawing high engagement from users.
- Search: Google recently merged search plus social. The challenge for them is that their ‘Social’ isn’t catching on as fast as they hoped. Facebook on the other hand is strong in Social, What stops Facebook from launching search capabilities and drawing from its social expertise?
Towards the end, we concluded that the differentiator in this battle for Internet Dominance would be the revenue. Marketers prefer Google Ads when they want to sell, Facebook is viewed as a Brand enhancement option. Google drives way more revenue from its Search & Ads business. How Facebook would catch up and dominate in coming years would be interesting to see.
The 25th chapter of Kolkata Social Media Breakfast organized by Twitsnaps took off successfully on Friday March 25, 2011. The discussion focused on if Youtube is taking over television. The group raised several questions dealing with online marketing and revenue generation. The opinion also took grounds that among the modern forms of marketing and promotion strategies, Youtube stands very reasonable medium. Amidst all the debate, breakfast often takes the back seat!
· Youtube is a repository of information; Television throws down through your throat, things you don’t like
· For people who have no time to watch television, the Youtube is an excellent means of information. You can watch footages, soaps, and advertisement in your own leisure hours
· For a brand’s promotion demography is very important, which segment is being targeted and why Youtube or television will be used
· Mobile applications have enhanced the use of Youtube
· Youtube will still need time to penetrate to the masses
· A minimum per cent of people use internet in India, while television still earns he maximum through advertisement.
· The brand can be enhanced with the use of Youtube mostly for products targeting the youth users. But, television still has greater reach.
· Youtube promises a better future to brand promotion, because of its cost effectiveness. Making and airing a video could cost you nothing.
The group also arrived to some concluding facts-
· Youtube and television do not compete they are complimentary to each other. So, you cannot say that one would surpass the other.
· In India, use of Youtube in daily life is limited to just around 10 per cent of the urban mass though a million videos updated every day.
· Promotion of product through Youtube depends on the type of product, the medium through which the link is spread i.e post in Facebook or Twitter.
· Two case studies on Youtube success- first, the auditions of America’s Got Talent show was done via Youtube airing. Secondly, Blentec, a firm dealing with blenders and mixers made their video advertisement of 50 dollars. The Return on Investment (ROI) was much more than the expected amount.