Archive for April, 2017

Reinvigorating our Mapping Projects business with a new approach


Maps of India was launched in 1998 and is today a full-fledged mapping solution provider catering to over 500 + satisfied clients across the Globe. We offer exclusive cartography and GIS services; also, we have an app development unit which gives exciting interactive solutions to convert maps to mobile & web-based applications. We’ve offered our expert mapping services to various top notch private and public organizations including – Power Grid of India, Ministry of Coal, Central Bureau of Irrigation and Power, DMRC, BPCL, HPCL, Airtel, Vodafone, CBRE, Jones Lang LaSalle, Encyclopedia Britannica, Scholastic, Pearson, Maruti Suzuki, Volvo Eicher, Britannia, ITC Ltd., Genpact, Radisson, IFFCO Tokyo General Insurance, Hapag Llyod, Manipal University, to name a few.

Our team of researchers, cartographers, language specialists, GIS experts and Application Developers have come together to deliver customized mapping solutions worldwide adhering diligently to the schedule and budget.

This financial year, with an objective to reinvigorate the project business line; we have strategized a renewed approach.

We aim to complete number of projects equal to number of days in a month. Previously the team aimed to get 10-12 custom mapping projects a month by specifically focusing on getting big orders. However, now we’re focusing more on small custom mapping projects as well to increase our business and clientele. By following this strategy, we are at 19 projects as its 19th day of the month and we aim to reach 30 orders for April.

We are also simultaneously working on updating and adding new data to our existing GIS data on a very fast pace to stay current and credible with competitive prices.

The custom mapping business website – has been revamped to offer a better user experience. The site navigation has been made convenient for providing our customers the optimal solutions.

We are also pressing the pedal to accelerate the marketing activities with an objective to make populace aware about custom mapping business. The team has undertaken regular activities in terms of sending e-mailers, newsletters, posting on social media accounts like LinkedIn and Facebook. We also use the conventional promotional channel which includes sending physical letters along with complimentary maps and brochures to various industry verticals.

Using the digital marketing tools; the team is trying to maximize the audience reach by running ad word campaigns and getting the website rightly optimized from SEO standpoint.

With this approach, we want to strengthen the mapping projects business with customized offerings to a wider customer base. In case you wish to explore our service offerings you may pay us a visit at

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Quality Has Been and Will Always Be the True Differentiator


Ever since its inception in 2003, (MOW) had a single aim in mind: to make high-quality maps. Maps are everywhere on, and for everyone: students, travelers, researchers, geographers, the layman, etc. We have physical maps, political maps, blank maps, outline maps, thematic maps – a staggering collection you can go on browsing on our website.

Over the years, the website has done a commendable work which was well reflected in the Return on Investment (ROI) and the site statistics. The website grew substantially and we added many sections and categories to it, as it was showing encouraging contribution to the bottom line. However, as with almost every organization or project – it goes through a growth curve; the curve goes up, stabilizes and, at times, goes south –, too, had come face-to-face with a similar growth curve some time ago.

The website started seeing a downward trend. Although the factors were not always in the control of the organization, but, nevertheless, the numbers were demotivating. The project was suffering and so were the teams, which had poured their blood and sweat in creating the brand.

It was time for introspection and rather than benchmarking with competitors and settling for comparative performance, team leaders motivated their teams to compete with self and achieve their true individual potential. By inculcating an ideology of continuous self-improvement and focusing on the true differentiator “Quality”, the teams once again picked pace on their journey towards recreating quality content for the website.

We are very clear on what we strive to achieve and our experience would play a significant role in evading the mistakes. We do acknowledge that the revamping with a focus on quality may take some time, but we are sure it will yield consistent, better and permanent result. And very soon, MOW will reclaim its throne.

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